![]() So what are the main factors to understand the new vegan products people want to buy and why? “Looks healthy…also makes me feel good about my conscience.”īut simply launching a new vegan product is not going to guarantee sales success. “Product is vegan, which indicates everything in it is natural and likely healthier than other similar products in the market.” ![]() Younger eaters are especially attracted to veganism’s “feel good factor”, as shown by the verbatims from Purchase Intelligence: ![]() This figure rises to over a third of consumers aged 18-34. The UK’s love of veganism is firmly established, with over a quarter of Brits saying they plan to buy vegan food according to new analysis from Mintel Purchase Intelligence. ![]() “We want to challenge you as we challenge ourselves to move towards a more plant-based lifestyle and acknowledge you for standing up for your health and the health of the planet.” Source: Penguin Random House Veganism has transformed from a niche diet to a lifestyle trend, celebrated by celebrities including Beyoncé and JAY Z, who wrote the introduction for the book The Greenprint: Plant- Based Diet, Best Body Better World by Marco Borges: ![]()
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